It's a combination of a lot of bad thingsSo, an insurance company has got to be cognizant of what those regulatory agencies are looking for in terms of capital strength before they decide to grow too quickly. Another bureaucracy, which I don't think is necessarily a bad bureaucracy, but it exists for all publicly owned companies, is the rating agencies that watch the financial stability and financial strength of companies and put guidelines around how much capital you can put out to grow your business. That's a bureaucracy that is, some would say, cumbersome. A large insurance company like Allstate is a national company, but it's regulated fifty different ways, because it's dealing with agencies at the state level, so it cannot have one approach to the marketplace for a particular kind of business. The regulatory environment is probably the biggest source of bureaucratic problems for the industry. Probably most importantly, when the customer does, in fact, have a claim, they should handle it fairly and expeditiously, because that's really the moment of truth from the customer's perspective. Agents can explain what's in the policy and how it applies to clients. I think what a company does to overcome that and gain credibility is to have good customer service, be fair and prompt in its claim practices, competitive in its pricing and to follow the "golden rule" as it interacts in the marketplace. On top of that, they don't really want to use the product because the only time they do is when something bad has happened to them. Depending upon the nature of the business - for example, if you're Geico and you don't have an agency force - you may spend more time talking directly to a customer than if you're a company dealing through independent agents. The most recent phenomenon is the use of an Internet site to educate customers and e-mail marketing campaigns.Insurance companies use a variety of communication tools to talk to customers, including inserts into their policy statements, inserts into their billing statements, newsletters, and so on. The agents certainly play a part in it, because they have the most face-to-face contact with customers. The industry doesn't do a really good job with keeping track of changes and making sure people are up-to-date. |