How you go about getting new customers depends upon the kind of insurance company you areIf you're doing business with independent agents, it's a similar thing in that you're trying to select the best independent agents, but then you have to provide them with a product that is compelling and support services that are much desired, so that they would rather choose your product than the other companies that they represent. If you're Allstate or State Farm, the idea is to hire and train the best agents you can and create incentives for them in a way to continue to want to grow their business, because you're the only company they can place business with. Then there are agents that represent multiple companies, known as independent agents. There's the agent that represents one company, which would be something like State Farm or Allstate. In the agency environment, there are, generally speaking, two kinds of agents. Then there are companies that tend to do business through agents, who are really out soliciting business. They ask the consumer to interact with them either over the Internet, which is a fairly new phenomenon, or through a call-center. There are some companies, like Geico, in particular, that are "direct marketing companies," so they are appealing directly to the consumer. For those marketplaces that are extremely onerous from a regulatory standpoint, companies try to minimize the amount of business they do in those marketplaces, in the worst case scenario, to withdraw from those markets altogether. The ways that the companies try to mitigate those risks are to understand what the regulatory environment is, influence it through lobbying and manage relationships with the states' departments of insurance. |